PRIVACY POLICY

Effective Date: 02/18/2013.

Our commitment to your privacy
At Enterprise Holdings, Inc. through our subsidiaries operating under the Alamo Rent A Car brand ("Alamo"), we respect the privacy of our customers. We have implemented this privacy policy to explain how we use and protect personal information we may gather from you when you use this Web Site ("Privacy Policy"). Alamo is a data controller in respect of data that you provide by means of this Web Site.

In order to complete your reservation, we may share your information with our network of worldwide licensees. Alamo licensees (“Licensee”) worldwide are required to identify themselves as an independent Alamo Car Rental Licensee, and are not controlled by us or our Affiliate companies. In Europe, Middle East and Africa, this may include Europcar Group S.A. or its licensee or franchisee (“Europcar”). For these transactions, Europcar or the Licensee are independent data controllers and maintain their own Privacy Policy in respect to the data that you provide. You are encouraged to check the Privacy Policy of Europcar or other Licensee that is applicable to your rental transaction.

By using our Web Site, you consent to the collection, use and disclosure of your information, as described in this Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use our Web Site.

WHAT INFORMATION IS COLLECTED

PERSONAL INFORMATION
As a general rule, you will not be required to provide personally identifiable information as a condition of browsing our Web sites. We attempt to collect the minimum amount necessary to facilitate transactions with you, to improve our Web sites and your customer experience and to make future visits to our Web sites easier and more personalized for you. The personal information we may collect includes but is not limited to your:


INFORMATION COLLECTED BY AUTOMATED MEANS
As part of the standard operation of our Web site, certain information may be automatically provided to our Web servers by your computer. For each visitor to our Web site, our Web server automatically recognizes the visitor’s domain name or IP address (where possible), but not the visitor’s email address. An IP address is a number assigned to your computer when you connect to the Internet. As part of the protocol of the Internet, Web servers can identify your computer by its IP address. In addition, we may collect your browser type and operating system. Except as otherwise explained in this policy, we may combine the automated information we collect from you (as described above and as described below, under “Cookies & Pixel Tracking”) with your personal information in order to tailor our website and enhance your online experience by saving your preferences and/or to help identify site features, advertisements and offers that may be of interest to you.

COOKIES & PIXEL TRACKING
- To fulfill your transaction request;
- To analyze and improve our site; and
- To remember your preferences, personalize features and provide more relevant content to you.

We also use third party cookies to:
- Track transactions connected to our sales and marketing, including email;
- Track and optimize performance of our advertising efforts (such as Search Engine Marketing); and
- Provide you with targeted adverts when you visit other sites. This type of advertising will provide you with information about services you were interested when browsing our site.

In conjunction with these cookies, we may also use pixel tags (also known as “clear gifs,” “Web beacons” or “1-by-1gifs”) on our Web site and in our advertisements, including our emails. We may work with our Affiliates (companies related to us) and our service providers to help us track, collect and analyze this information. Pixel tags may be used to collect a variety of information about your visit to our Web site, including the pages you view, the features you use, the links you click and other actions you take.

HOW COLLECTED INFORMATION IS USED
We use the information we collect for the following purposes:
- To assist you with reserving and renting.
- To conduct other transactions that you request.
- To service your account or membership with us, respond to your questions and contact you when necessary (for example, to follow up where you have not completed a transaction or to see if you had a problem with the use of the site).
- To provide you with discounts, coupons, offers and other information and opportunities and services that may be of interest to you.
- To assist us in providing better products and services (for example, we may contact you by telephone, mail or email to assist us in evaluating the performance of our staff, to assess the quality of product and service received and to help us improve our Web site, facilities and services).
- To compile statistics and analysis about our customers’ use of our Web site, products and services, which statistics are only used to enable us to provide better customer service, products, features and functionality to you and other customers in the future.
- To help us to operate, maintain and improve our systems and Web site.
- To allow you to modify or cancel a reservation.

We may combine the information that you submit to us with information related to your transactions with us, such as rental location and vehicle type, as well as with information we receive about you from other data providers who assist us in processing requests, maintaining our data and optimizing our services. This Privacy Policy applies only to data collected on-line. If the same information about you is gathered from this Web site and also from other sources with different privacy policies, Alamo may elect, in its sole discretion, to treat such information in accordance with the privacy policy that least restricts our use and disclosure of such information.

We attempt to retain information we collect for commercially reasonable periods of time or in accordance with specific policies or as required by law to be used for statistical, marketing, archiving, and other analytical purposes. Information collected for a specified purpose will only be used for that purpose and, after a reasonable period of time, will no longer be actively stored when that purpose has been fulfilled.

WE WILL USE YOUR INFORMATION IN THE COUNTRY IN WHICH YOU MAKE A BOOKING. PLEASE BE AWARE THAT, UNLESS PROHIBITED BY LAW, YOUR USE AND/OR CONTINUED USE OF THIS WEB SITE SIGNIFIES YOUR EXPRESS CONSENT THAT ALL INFORMATION THAT WE PROCESS MAY BE TRANSFERRED TO OR STORED ON SERVERS AND PROCESSED OUTSIDE THE COUNTRY OF YOUR RESIDENCE, INCLUDING, THE UNITED STATES.

WITH WHOM THE INFORMATION MAY BE SHARED

We may disclose the information we collect from and about you to our subsidiaries and affiliates. Our affiliates and our subsidiary employees in our IT, marketing, operations and customer service divisions may use your information, as described in this policy. To update your marketing preferences please see the “CORRECTING OR CHANGING YOUR INFORMATION/CONTACTING ALAMO” section below. We may also disclose this information to third parties: (1) when we have reason to believe that such disclosure is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, customers or other users of our Web sites, or anyone else who could be harmed by such activities; (2) to respond to judicial process and provide information to law enforcement agencies or in connection with an investigation on matters related to public safety, as permitted by law, or otherwise as required by law, such as to comply with a subpoena or similar legal process; and (3) to our Licensees, European alliance partner and their licensees or franchisees, and/or third parties, subject to confidentiality agreements as appropriate, for administrative, technical support or other business purposes as necessary to facilitate our transactions with you, to submit email communications to you on our behalf, to process your credit card, conduct analytics services, or to maintain and improve our services; (4) to your frequent flyer or other rewards program provider; or (5) otherwise with your consent. We may disclose your personal information to third-party service providers including a payment processor to bill you for goods or services, an email provider to send email communications to you on our behalf and the provider of our live chat feature in order to offer you customer service. These service providers may be located in a country different from your country of residence, such as the United States or European Union member country. These service providers are contractually required to maintain the confidentiality and security of your information. However, your information may be accessible to U.S. or EU authorities in accordance with applicable laws.

Alamo or its Affiliates may sell or buy other businesses or entities. In such transactions, personal information may be one of the transferred business assets. Also, in the event that Alamo or substantially all of its assets are acquired, your personal information may be one of the transferred assets.

We may also share aggregated information about our customers with our advertisers and marketing partners.

Except as explained above, we will not share any of your personal information with any third party, unless we have received your express permission to do so.

TESTIMONIALS
We may post customer testimonials/comments/reviews on our web sites which may contain personally identifiable information. We will obtain your consent via email prior to posting the testimonial. To request the removal of your testimonial, please contact us through one of the methods listed below.

LINKED SITES
Our Web site may contain links to other Web sites (such as those of our marketing partners or advertisers), which may have privacy policies that differ from our own. We are not responsible for the activities and practices that take place on these Web sites. Accordingly, we recommend that you review the privacy policy posted on any Web site that you may access through our Web site.

CHILDREN’S PRIVACY
This Web site is not directed to, and Alamo does not knowingly collect personal information from, children under the age of 13. We recommend that parents actively participate in their children’s use of the Internet.

CHOICES YOU CAN MAKE ABOUT YOUR INFORMATION
We give you a number of choices about the collection, use and distribution of your information. For example, you must affirmatively request to receive email advertisements from us, our Affiliates and/or business partners concerning information about special offers, promotions and new features, products and services. Every Alamo email advertisement will provide you with the opportunity to remove yourself from our email list. You may choose to opt back in to our email advertisements at anytime, in which your most recent action will prevail. We will give you an opportunity to opt-out of the gathering of your personally identifiable information, specific uses of your personally identifiable information and any marketing promotions in accordance with the procedures set out in the section below, "Correcting or Changing Your Information."

CORRECTING OR CHANGING YOUR INFORMATION/CONTACTING ALAMO
We are very concerned about the accuracy, currency and completeness of the information we collect and make efforts we deem appropriate to ensure that the information we have is accurate and up-to-date. In addition to the options provided to you in this policy, if you wish to review, amend, correct, update or delete personally identifiable information we have collected about you online contact us at the information provided below. Please also contact us if you have any questions about privacy on our Web site. You may contact us via email at ukwebmaster@goalamo.com ukwebmaster@goalamo.com, and we will attend to your request and make any necessary revisions. If you prefer, country specific contact information is listed below.

We reserve the right not to allow access to your information if we believe in good faith that such disclosure is prohibited by law or if the rights of another individual might be violated.

SECURITY PROCEDURES
We are very concerned with the security of your personally identifiable information and try to provide secure transmission of your information from your PC to our servers. For certain transactions on certain of our Web sites, we may use Secured Sockets Layer (SSL) technology to secure the transfer of information. Unfortunately, no data transmission over the Internet can be guaranteed to be absolutely secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information transmitted over the Internet. Once we receive your information, we take steps that we believe are reasonably appropriate to protect its security, both internally and from outsiders, from loss, misuse, unauthorized access, disclosure, alteration and destruction, and to ensure the integrity of the data we collect. We use a combination of technological, physical, administrative and policy methods as well as organizational controls and non-disclosure or confidentiality agreements as we deem appropriate to protect this data.

If you have a user name and password for any of the features on our Web site, you have the responsibility of keeping your password secret. You should not reveal your password to anyone. We will not ask you in an unsolicited telephone call or email for your password. In addition, you should take reasonable precautions when using a computer that is not your own or in a public setting.

CHANGES IN TERMS
We may update this privacy statement to reflect changes to our information practices. If we make any material changes we will notify you by means of this site (or as otherwise deemed appropriate) prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

SAFE HARBOR
Alamo complies with the U.S. – E.U. Safe Harbor Framework and the U.S. - Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use and retention of personal data from European Union member countries and Switzerland. To learn more about the Safe Harbor program please visit http://www.export.gov/safeharbor.

PRIVACY CONTACTS:
Alamo Rent A Car, Customer Privacy, Vanguard International Inc., 185 Dyke Road, Brighton, East Sussex, BN3 1TL United Kingdom. For questions regarding reservations and pre-rental: 0871 384 1086 or for post rental: 0845 120 2071