Alamo Rent A Car and Disney Sign New Alliance

Millions of UK holidaymakers visiting Walt Disney World Resort in Florida and Disneyland Resort in California will now begin their holiday with Alamo Rent A Car. The new agreement names Alamo as the official rental car company for Disney's US Resorts and paves the way for more choice and flexibility for customers visiting these popular destinations.

In becoming the official car rental company Alamo, a wholly-owned subsidiary of ANC Rental Corporation, takes a leap forward in securing its position as leading leisure car rental company for the family holiday. The alliance creates new marketing and promotional opportunities between the two companies and Alamo will promote the union via tour partners and at its rental facilities.

"Our alliance with Disney is among the most valuable relationships we have," said Sally Hinds, ANC's Leisure Marketing Director "We have a strong brand presence in the States and UK holidaymakers visiting either of the Disney Resorts can rely on our high level of customer service. We are dedicated in making the car rental experience the first part of an enjoyable holiday and with this new agreement it adds strength to our message that Alamo is where families on holiday should come to rent cars."

Suzy Brown, Head of Promotions and Publicity, Walt Disney Parks & Resorts, added, "Alamo's extensive coverage in Florida, California and throughout the USA makes this a natural alliance with the guests of the Walt Disney World and Disneyland Resorts."

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