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ICE AND EASY DOES IT
Alamo forges partnership for new locations in Iceland



Alamo Rent A Car is heading to the land of the midnight sun as it announces its new partnership with one of Iceland's largest vehicle rental companies, Höldur ehf.- Bilaleiga Akureyrar. As part of Alamo's ongoing expansion across Europe the new locations will enhance its offering to leisure travellers.

Höldur ehf. has been supplying rental cars in Iceland for over 30 years and currently has 9 rental locations nationwide. The largest branches are in Reykjavik, Iceland's capital city and at Keflavik International Airport to welcome visitors as they land.

With a fleet of around 300 vehicles to choose from, Alamo customers will be able to enjoy the beauty of Iceland in anything from small economy cars through to 4 wheel drive jeeps. Alamo also offers 9-15 seat minibuses, 4 wheel drives and some luxury vehicles for those who want to travel in style.

Sally Hinds, Marketing Director for Alamo Rent A Car, comments, "Iceland is becoming a popular tourist destination for travellers looking for something different. The Icelandic economy has been expanding over recent years and the growing leisure market means this is an important move that holds great potential for the Alamo brand."

"This is an exciting opportunity for Alamo and we look forward to working with our new partner to provide the growth in leisure travellers with the quality rental experience they have come to expect from us all over the world."

Together, the Alamo and National brands make up one of the world's largest car rental companies, with annual revenue of $2.4 billion in 2002. Headquartered in Fort Lauderdale, Florida, the worldwide organization employs more than 14,000 associates, has more than 3,200 hundred locations in 83 countries and serves customers with a fleet of more than 350,000 automobiles.

For further press information please contact Cecile Stearn or Sarah Thorne at HSL, Churcham House, 1 Bridgeman Road, Teddington, Middlesex TW11 9AJ. Telephone: 020 8977 9132. Fax: 020 8977 5200. e-mail cecile@harrisonsadler.com