Alamo Rent A Car has extended its alliance with Walt Disney World Resort in Orlando and Disneyland Resort in California as its official car rental company. Millions of UK holidaymakers will benefit when renting with Alamo as a result of this successful partnership. The agreement further strengthens Alamo's position as the number one in market share for Florida.

The alliance presents a wealth of marketing opportunities and Disney theme park visitors will continue to benefit from exclusive promotions when choosing Alamo for their car rental needs. Alamo will also serve as the primary sponsor of the new Mullholland Madness ride at Disney's California Adventure Park at the Disneyland Resort and will also sponsor the Tomorrowland Transit Authority ride at the Magic Kingdom® located at the Walt Disney World® Resort.

Sally Hinds, Marketing Director of Alamo, comments, "We are delighted to be building on our position as the official car rental provider of Walt Disney World Resort and Disneyland Resort. Alamo is committed to providing travellers with a quality rental experience to suit every budget. Our fast, efficient service and on-airport location in Orlando and locations throughout the Walt Disney World Resorts in Florida means holidaymakers can get on and enjoy their holiday."

Jane Doyle, Head of Walt Disney Travel Company UK & Ireland Walt Disney Parks & Resorts adds, "Alamo has a strong presence in the USA, an extensive network of locations from coast to coast and a proven ability to provide excellent customer service, making them the ideal partner to serve visitors to Walt Disney World Resort and Disneyland Resort."

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Together, the Alamo Rent A Car and National Car Rental brands make up one of the world's largest car rental companies, with annual revenue of $2.4 billion in 2002. Headquartered in Tulsa, Oklahoma, the worldwide organization employs more than 14,000 associates, has more than 3,200 hundred locations in 83 countries and serves customers with a fleet of more than 350,000 automobiles.

In the UK, Alamo have 160 locations and a fleet of 40,000 vehicles.

Throughout the rest of the world Alamo has over 1,248 locations in 43 countries and a fleet of over 250,000 vehicles.

Alamo Rent a Car is the winner of the Best Daily Rental Company in the prestigious Daily Telegraph Travel Awards 2004.

Alamo also won the Best Call Centre Training Award in the prestigious European Call Centre Awards for 2004 and achieved the highest level National Training Award. Alamo and National were also voted one of the Best Workplaces in the UK, in the Financial Times 50 Best Workplaces in the UK survey for 2003.

For further press information please contact Marie Woods or Cecile Stearn at HSL, Churcham House, 1 Bridgeman Road, Teddington, Middlesex TW11 9AJ. Telephone: 020 8977 9132. Fax: 020 8977 5200. e-mail