PRESS RELEASES





TURKISH DELIGHT
Alamo signs partnership for new rental network in Turkey



Alamo Rent A Car is entering the gateway to the east, in a new partnership with one of Turkey's most established car rental companies. Holidaymakers are benefiting from Alamo's ongoing expansion across Europe and now they can enjoy the sights and culture of Turkey in the comfort of an Alamo vehicle.

Established in 1990, Yes Oto Kiralama ve Turizm Yatirimalari A.S. is a member of Tokkder; Turkish Car Rental Association and a member of Tursab, the Turkish Travel Agencies Association. Alamo will have 13 branches across Turkey; ensuring travellers have the freedom to experience everything Turkey has to offer.

Alamo locations include terminal desks at Istanbul Ataturk, Antalya and Izmir airports and an airport service available at a further six branches from the coast to the mountains. With a fleet of 500 vehicles, Alamo is providing customers with a choice from economy, compact, intermediate, minibuses and luxury cars to suit all their holiday needs. All cars come with air conditioning to keep travellers cool in the Turkish sun.

Sally Hinds, Marketing Director for Alamo Rent A Car, comments, "Turkey is a popular holiday destination and we can now provide tourists with a fantastic network of locations across this beautiful country. Yes Oto is a highly experienced rental provider and shares our focus on a quality service, combined with great value for money. This is a great opportunity for Alamo as we continue to expand across Europe, offering travellers the freedom of four wheels with a name they can trust."

Alamo provides fully inclusive rates. To make a booking call 0870 599 4000 or visit www.alamo.co.uk

Together, the Alamo Rent A Car and National Car Rental brands make up one of the world's largest car rental companies, with annual revenue of $2.4 billion in 2002. Headquartered in Tulsa, Oklahoma, the worldwide organization employs more than 14,000 associates, has more than 3,200 hundred locations in 83 countries and serves customers with a fleet of more than 350,000 automobiles.

In the UK, Alamo have 160 locations and a fleet of 40,000 vehicles.

Throughout the rest of the world Alamo has over 1,248 locations in 43 countries and a fleet of over 250,000 vehicles.

Alamo Rent a Car is the winner of the Best Daily Rental Company in the prestigious Daily Telegraph Travel Awards 2004.

Alamo also won the Best Call Centre Training Award in the prestigious European Call Centre Awards for 2004 and achieved the highest level National Training Award. Alamo and National were also voted one of the Best Workplaces in the UK, in the Financial Times 50 Best Workplaces in the UK survey for 2003.

For further press information please contact Marie Woods or Cecile Stearn at HSL, Churcham House, 1 Bridgeman Road, Teddington, Middlesex TW11 9AJ. Telephone: 020 8977 9132. Fax: 020 8977 5200. e-mail cecile@harrisonsadler.com