Customers can select the vehicle of their Choice

In a major development for leisure travellers to the US, Alamo Rent A Car has opened a new state of the art car rental facility at Sanford International Airport, Orlando. The new development also means that Alamo is the only rental operation that gives travellers the choice of which car they want to drive from the car-lot through Alamo's Choice product.

Travellers arriving at Sanford airport will now proceed directly down a covered walkway and will be greeted by staff at the 16 Alamo counters. Their reservation will be swiftly processed and they will then be free to select the car of their choice from those available in the group booked. The Choice product not only allows customers to choose any vehicle in their group, but also reduces processing time so travellers can start enjoying their holiday as soon as possible.

All the vehicles will be kept in pristine condition by an on-site state of the art maintenance facility, which will clean and service the cars.

Manny Fontenla-Novoa, UK Chief Executive at Thomas Cook comments, "Orlando is such a popular destination and our customers will really benefit from the improved facility. Customers will also love the fact they can choose the car in the group they have booked. This also gives our agents a great selling angle to ensure they can maximise rental bookings to this destination."

Sally Hinds, Marketing Director of Alamo Rent A Car comments, "This is an exciting development for Alamo and holidaymakers visiting Florida. We can now offer more cars, more choice and even more convenience to our customers; taking the hassle out of car rental."

"Our Choice product sets Alamo apart from the competition and is a huge benefit for UK customers as they are typically in their cars for 14 days. We also provide greeters in the car park to assist customers and offer handy driving advice before they set off. This is a key location for Alamo and this development reflects our commitment to the needs or the UK marketplace and of our customers, ensuring they enjoy a quality rental experience from rental to return."

For further press information please contact Cecile Stearn or Marie Woods at HSL, Churcham House, 1 Bridgeman Road, Teddington, Middlesex TW11 9AJ. Telephone: 020 8977 9132. Fax: 020 8977 5200. e-mail