Alamo Rent A Car Appoints Amy Dorrington as Marketing Director EMEA
Alamo Rent A Car, the international leisure rental brand has appointed Amy Dorrington as Marketing Director for Europe, Middle East and Africa. Amy reports to Phil Eaton, Vice President International Sales & Marketing EMEA.
Bringing strong marketing credentials and a sound knowledge of the dynamics of the vehicle rental sector, Amy's remit is to drive profitable growth via direct sales, through the development of Alamo's international websites and supporting the growth of third party relationships from leisure car rental markets throughout EMEA, outbound to global destinations.
Amy has worked for Alamo for the past 4 years and moves into the role from the position of Online Marketing Manager. A CIM post graduate and holder of a diploma in Digital Marketing from the IDM, Amy brings valuable experience in e-commerce and online marketing to her new role. She will head up a team of 3 marketing managers and 3 marketing executives.
Phil Eaton, Vice President International Sales & Marketing EMEA comments:
–This is a critical role for our business and Amy will play a key part in ensuring that Alamo is able to capitalise on the opportunities created by the low cost flight companies in Europe as well as the weak dollar in the US. In the four years Amy has spent with the business she has become a great asset and I am delighted she has taken up this new position.